DineUp

We're about the journey

Sketch of DineUp van next to private plane

Our story

Aaron Colodne — an enthusiastic pilot — always felt the best part of family travel was the journey itself. He founded DineUp in 2022 with the aim of rekindling excitement for flying by enhancing a traveler's experience with exceptional food and wellness offerings. Based in Los Angeles, our operations extend across both coasts, bringing top-tier service to passengers nationwide.

Our vision is to completely change the global perception of the aviation food experience

We’re on a mission to become the leading in-flight experience brand by disrupting operations, elevating the passenger experience, and rethinking economic models.

2023

Established our Los Angeles headquarters, partnered with Erewhon Market, and launched a pilot program with the Flexjet Van Nuys hub.

2024

Added brand partnerships in Los Angeles and New York, contracted with a private company for employee in-flight catering, and expanded our collaboration with Flexjet across the country.

Beyond

Continuing our partnerships with key food and wellness brands, expansion to new private-sector markets, and preparing for launch in the commercial sector.

Our values

Find sustainable solutions

We're all agents of change to find sustainable solutions that have a material impact on the aviation industry.

Focus on the experience

At our core, we're an experience company. We ask ourselves every day, how will this initiative or solution improve the experience of our customers, partners, and employees?

Trust the teamwork

We can’t do this alone, and we welcome collaboration with teammates, partners, and customers.

Do what’s right

Right is more powerful than fast or easy.

Share the passion

We share a common passion for the industry, for the solution, and for the journey.

Push boundaries

We disrupt the aviation industry with creativity and unique approaches.

Celebrate simplicity

Simple solutions are powerful, and we focus on what we do well to get us where we need to go.

Aaron flying
We’re making meaningful change in the aviation industry and having fun doing it. Ideas affect change only when the right team is executing on them, and I’m thrilled to be on this exciting journey with the DineUp team.
Aaron Colodne, CEO & Founder

Our leadership

Aaron Colodne
Aaron Colodne
CEO & Founder

Started his career in investment banking before transitioning into venture capital. Six years ago, he earned his Private Pilot license, beginning his passion for aviation and leading to him founding DineUp in early 2022.

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Evan Licht
COO

Senior executive with over 25 years of leading strategy, revenue generation and scale for high-growth and start-up companies in the consumer, media, and technology sectors.

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Ian Televik
CMO

Over 15 years leading marketing and customer experience organizations for large enterprises and startups across automotive and technology industries.

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Kevin Colten
Head of Technology

CTO with expertise in tech-enabled service companies, business intelligence, and software development. Skilled in leading teams and implementing technology strategies that drive business growth, improve operations, and enhance customer experience.

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David Blechman
EVP of Business Development

Founding partner of Wheels Up, the first publicly traded private aviation company. Has deep experience in sales, finance, and served as CEO of an international wholesale textile company.

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Jordan Frey
Head of Finance

CPA with over 15 years of extensive experience in finance, tax, accounting and strategic business operations. Focus has been primarily helping startups and established companies working through strategic structure and maximizing profits.

Jordan Taylor
Head of Logistics

Dynamic leader of last-mile logistics and operations, with over a decade of experience working in the food & beverage industry and with rapid growth startups.

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Steve Walpole
Head of Food & Product Innovation

Over 20 years of experience working with British Airways and Virgin Atlantic as the Senior Executive Chef of Innovation at Gate Gourmet.

Come work with us

Reach out if you're interested in being a part of the team.