We're about the journey
Our story
Aaron Colodne — an enthusiastic pilot — always felt the best part of family travel was the journey itself. He founded DineUp in 2022 with the aim of rekindling excitement for flying by enhancing a traveler's experience with exceptional food and wellness offerings. Based in Los Angeles, our operations extend across both coasts, bringing top-tier service to passengers nationwide.
Our vision is to completely change the global perception of the aviation food experience
We’re on a mission to become the leading in-flight experience brand by disrupting operations, elevating the passenger experience, and rethinking economic models.
2023
Established our Los Angeles headquarters, partnered with Erewhon Market, and launched a pilot program with the Flexjet Van Nuys hub.
2024
Added brand partnerships in Los Angeles and New York, contracted with a private company for employee in-flight catering, and expanded our collaboration with Flexjet across the country.
Beyond
Continuing our partnerships with key food and wellness brands, expansion to new private-sector markets, and preparing for launch in the commercial sector.
Our values
We're all agents of change to find sustainable solutions that have a material impact on the aviation industry.
At our core, we're an experience company. We ask ourselves every day, how will this initiative or solution improve the experience of our customers, partners, and employees?
We can’t do this alone, and we welcome collaboration with teammates, partners, and customers.
Right is more powerful than fast or easy.
We share a common passion for the industry, for the solution, and for the journey.
We disrupt the aviation industry with creativity and unique approaches.
Simple solutions are powerful, and we focus on what we do well to get us where we need to go.
Our leadership
Started his career in investment banking before transitioning into venture capital. Six years ago, he earned his Private Pilot license, beginning his passion for aviation and leading to him founding DineUp in early 2022.
Senior executive with over 25 years of leading strategy, revenue generation and scale for high-growth and start-up companies in the consumer, media, and technology sectors.
Over 15 years leading marketing and customer experience organizations for large enterprises and startups across automotive and technology industries.
CTO with expertise in tech-enabled service companies, business intelligence, and software development. Skilled in leading teams and implementing technology strategies that drive business growth, improve operations, and enhance customer experience.
Founding partner of Wheels Up, the first publicly traded private aviation company. Has deep experience in sales, finance, and served as CEO of an international wholesale textile company.
CPA with over 15 years of extensive experience in finance, tax, accounting and strategic business operations. Focus has been primarily helping startups and established companies working through strategic structure and maximizing profits.
Dynamic leader of last-mile logistics and operations, with over a decade of experience working in the food & beverage industry and with rapid growth startups.
Over 20 years of experience working with British Airways and Virgin Atlantic as the Senior Executive Chef of Innovation at Gate Gourmet.
Come work with us
Reach out if you're interested in being a part of the team.